Jason Dill Explains New Fucking Awesome Store Concept & Philosophies on Life

Jason Dill is perhaps one of skateboarding's most colorful figure -- his influence spans beyond board tricks and appearing on skate vids as he's also renowned as an accomplished entrepreneur with his brand Fucking Awesome, also simply known as FA. We caught up with Dill in Los Angeles where he recently opened FA's first store on Hollywood Boulevard. In our video coverage, Dill talks about how his vision for the shop came all together and how having a board wall with a black velvet backing was so...